CBSE Class 12th Business Studies Worksheet - W11b

Free Business Studies - Class 12th (CBSE) - Worksheet - W11b - Marketing Management

Business Studies for CBSE class 12th is a subject that requires immense practice to score higher in board exams.

On this page, you can find several case studies (short and long) for practice and solve them. The first section is for short case studies, followed by long case studies. 

Here are the quick details:

• Subject: Business Studies
• Class: 12th (CBSE)
• Chapter Name: Marketing Management

Below is the content pattern:

• Short Case Studies
• Long Case Studies

CBSE Business Studies Case Studies

Short Case Studies

Case Study 1

Sonaza watch manufacturing company is a renowned company in marketing watches. 

It performs various activities like market analysis, product designing or merchandising, packaging, warehousing, branding, pricing, promotion, and selling. 

The company maintains good customer relations through various follow-up activities. This helps the company in procuring repeat sales orders.

1. Name and define the concept related to the activities mentioned in the above paragraph.
2. Explain any three features of this concept identified in part (i).

Case Study 2

Arnav is a distributor of tea to far-off places. He has opened a company that deals in tea. He has arranged tea to be sold into three categories: green, yellow, and red.

His brother Ramesh, on the other hand, is running a mobile manufacturing company.

His company strictly produces mobile phones according to the pre-determined standards.

The mobiles of each variety are of the same size, look, and performance.

1. In the above case, which function of marketing has been highlighted?
2. Name the four advantages of the above-highlighted function.

Case Study 3

Girishi, Tanishq, and Rohit were friends from college days, and now they are doing different kinds of business.

They regularly meet and discuss their business ideas and often exchange notes on customer satisfaction, marketing concepts, product designing, selling techniques, social concerns, etc.

In one of such meetings, Girishi drew the attention of Tanishq and Rohit towards the exploitation of consumers.

She said that most of the sellers were exploiting the consumers in various ways and were not giving attention to their social responsibility and ecological aspects of marketing, whereas she also felt social concern for this.

Tanishq said that they were under pressure to satisfy the consumers , but the stated that the consumers would not but enough unless they were convinced and motivated.

Rohit felt that a company cannot achieve its objectives without understanding the needs and wants of the customers. He further stated that it is firms duty to continuously consider customer needs and preference.

Identify the various types of thinking that guided Girishi, Tanishq, and Rohit towards the marketing efforts were identified in the above paragraph.

Case Study 4

Rohan is a dedicated shoe manufacturer specialising in affordable school shoes for students.

Observing an opportunity to maximise his profit, Rohan decides to scale up his production.

His goal is to produce a high quantity of shoes, aiming to distribute them across a broad market at affordable prices.

By increasing production volume, he believes he can lower the average cost of manufacturing each pairs, which would allow them to sell his shoes at competitive prices, making them widely available to school students across different regions.

Rohan’s approach is focused on maximising output and reaching as many customers as possible by keeping prices low, thus ensuring easy availability.

1. Identify the marketing management philosophy adopted by Rohan.
2. Explain the philosophy on the basis of the main focus and means/ends.

Case Study 5

GreenTech Solutions, a company focused on sustainable products, has launched a new line of eco-friendly gadgets designed to reduce environmental impact. They aim to balance consumer needs with environmental welfare, ensuring minimal harm to nature while offering high-quality products.

The company emphasises the importance of using recyclable materials, minimising carbon footprints, and supporting environmental causes with every purchase. 

To create a strong market presence, GreenTech has branded its products with a unique logo and distinct packaging that highlights its green initiatives.

As a result, the brand stands out from competitors, allowing the company to charge premium prices due to the growing demand for eco-conscious products.

1. Identify the marketing management philosophy adopted by GreenTech Solutions.
2. Explain the advantages of branding to marketers as identified in the case.

Case Study 6

Ramesh has purchased a car. He is from the lower middle class and teaches at a college. He has purchased a luxury car that his father definitely prevented him from purchasing to pay his sister’s fees.

There were many reasons that stimulated him to make this expensive decision in life, as many of his friends from rich backgrounds have such cars and use them in their lives.

In order to gain importance in his friend circle, he knew he would have to purchase a car, which would improve his stature in their eyes.

His mother thinks that his son’s decision was not good. She opines that a car is a waste of money. She thinks that the purpose of a car is only as a transportation vehicle.

However, the views of his wife differ from those of her mother. She thinks that since he has purchased this car, his confidence level has gone high, and he is mentally more equipped, as he can rely on his car for several benefits like transportation, prestige, etc.

Definitely, people have different perceptions of a situation. Similar is the case with his family members.

In the above case, which  area of marketing has been highlighted throughout the paragraph?

Case Study 7

ZOHO a garment company has a huge collection women’s garments to be sold across its branches in various cities.  The company has decided to give a heavy discount on its garments, with a view to lure the buyers. It is also visiting various institutes for sponsoring fashion shows in order to push its sales. However ,the garments are not liked by the customers as they have not been made as per their needs and preferences.

Identify and state the Marketing Management philosophy being followed by ZOHO.

Case Study 8

Raunak soap is an established soap in the market. The soap has shown great growth in terms of repeated purchase and the addition of new customers. Now that the company has done well, the top management has decided to launch a few products. The names to be kept for the new products are giving them new challenges.

The company has decided to launch a cream named Soother as it is very good for the skin, makes it very soft, and removes dryness. There are other products of the firm under different packaging. This will be launched in selected regions that require the use of different media and in different forms. 

The manager wants a name for the shampoo that must be different from other players in the market and should be short, easy to pronounce, spell, recognize, and remember. The company is also planning to launch another shampoo in the market for dry hair because people have different types of hair, depending on their needs. For this, the company has decided that the name should be easily remembered and accepted by people.

The company then wants to launch a powder, they have invested a lot in the manufacturing of this product and want to sell this product like they have been able to sell their previous soaps named Raunak.

In the above case, identify the various characteristics of a good brand name highlighted.

Case Study 9

Lighting Ltd., a firecracker manufacturing company, launched some new products on the eve of Diwali, which attracted many buyers.

To meet the increased demand, the company employed children from nearby villages. Although the product was in great demand, appropriate safety warnings for use were not mentioned on the packets, which led to many accidents.

1. Identify and explain the important product-related decision that was not taken into consideration by the company.
2. State any three functions of the product-related decision identified in (i).

Case Study 10

Sharmila is the founder of a new FMCG company. She wants her products to speak to potential customers. For this, she is working a lot on the packaging of her products. She has decided to cut down the personal selling efforts of her company by reducing the number of salesmen, as she wants the packaging to speak for itself, thus gaining the attention of potential customers. She has also made other efforts.

She has brought an R&D department into her organisation and has asked them to invent new types of packaging in order to increase the scope of marketing, as packaging would ensure safety, uniformity, and convenience in handling the products.

She knows she will face a lot of competition in that particular market, as there are many players in the market. The owner feels that she should design distinct packaging that gives the brand identity to the product. She wants her packaging to be such that her products have a lot of different functions as per their nature. 

The packaging can be used for reuse and refill as well. Also, their packaging should convey their quality. The retailer at the market has shown a desire to display the items. They have become both demanding and informed.

They have more choices now. One thing that she thinks cannot be ignored in a market is the quality and purity of the products; these two traits can only be known with packaging. One more factor that R&D believes affects customers’ perception of a product is really noteworthy.

1. Which concept of marketing has been highlighted in the above case?
2. State any three benefits of the concept identified in (i).

Case Study 11

“Every time I travelled, my friends asked me to bring chocolates and coffee from all over the world,” says Raveena.

Finally, she and her colleague, Rahul, decided to start a business out of it. They posted on social media, asked people for their opinions, and formulated a list of 100 places. They tied up with different vendors.

They started servicing people from Mumbai who wanted items from Chennai, and people from Kolkata who wanted items from Delhi. They wanted to connect buyers and sellers through the bridge gap between them by moving products through the business.

Explain any two important activities that Raveena and Rahul will have to be involved in for making the goods available to the customers at the right place, in the right quantity, at the right time.

Case Study 12

EcoPure Products is a company specialising in environmentally friendly cleaning supplies. Founded by a group of sustainability enthusiasts, the company prides itself on producing high-quality, eco‑friendly products that are safe for both people and the planet.

To maintain a close connection with its customers and ensure that they understand the benefits of its products, EcoPure sells its cleaning supplies directly to consumers through its own website. The company provides detailed information about each product, including ingredients, usage instructions, and environmental impact.

The company has also set up a subscription service, allowing customers to receive their favourite products delivered to their homes on a regular basis.

Identify the type of channel of distribution used by EcoPure Products.

Case Study 13

Going to the gym and following a protein diet has become a popular trend these days. However, protein diets are costly for many people, especially the youth who struggle to afford gym memberships and nutritious food. 

One day, Mrinal was near a gym close to his house and saw an attractive poster about their offers.  The gym was offering a 50% discount on fee for a limited period and a free protein diet for 10 days, which immediately attracted him 

A crew member of the gym approached him, explained the benefits, and Mrinal immediately submitted the fee and joined the gym.

1. Identify and give the meaning of the element of the marketing mix discussed above.
2. The element of marketing-mix identified in (i) above includes various tools of communication. Identify and explain the tools highlighted in the above paragraph.

Long Case Studies

Case Study 14

Nisha, a student of Class XII Business Studies, belonged to a family of farmers who specialised in cultivating wheat. Her family grew different types of wheat and was known for their high-quality produce. 

Her father, who was experienced in wheat farming, suggested that they explore the possibility of selling their produce directly to consumers as a part of her project, since that would be profitable. 

She also noticed that wheat production occurred seasonally, but its demand remained steady throughout the year.

Nisha recognized that this gap between production and sales needed proper planning. To maintain the quality of packaged wheat, she rented a warehouse for storage and safety. Additionally, she created attractive packaging with clear labels that provided information about the type of wheat, nutritional value, and authenticity. 

Additionally, she gave her product a unique brand name, ‘Golden Grain’, to distinguish it from other wheat brands in the market.

Explain the three functions of marketing as identified in the above case study.

Case Study 15

BJ Pvt Ltd. is a company that manufactures organic shampoos with the brand name ‘Pure Shine’. This name will help the company in creating product differentiation. People in different regions may prefer different materials due to varying climatic conditions and locally available ingredients like curry leaves, neem, rice, etc.

The focus of the company is on the satisfaction of customer needs.

To have a higher demand for shampoo, it decided to fix a lower price to increase sales and expand the market. To inform the customers about the shampoo and its features, etc., the company used promotional tools.

For maximum customer satisfaction, the company improves the contact details of the customer care centre to handle customer complaints.

Identify and explain any three functions of marketing discussed in the above paragraph.

Case Study 16

Ayush and Rhea were passionate about sustainable agriculture and healthy living. They wanted to start a business selling organic produce. They had a small farm in a rural area where they began growing fresh organic produce and herbs.

In the beginning, they faced challenges in marketing their organic products. They realised that their high-quality produce needed better presentation and a strong identity to stand out in a competitive market.

They named the business ‘Earthy Store’, which indicated the products’ benefits and qualities and reflected the values of the business's sustainability and health. They chose a logo that incorporated elements of nature and used earthy colours to convey their organic commitment.

They designed and developed eco-friendly, biodegradable bags and reusable containers for customers’ convenience.

They also added a personal touch by including handwritten notes in each bag. They also designed and developed product stickers with detailed information about product contents, nutritional benefits, date of manufacture, date of expiry, etc. 

The stickers so developed were put on the bags and reusable containers for customers' convenience.

They also created a user-friendly website and established a strong social media presence to inform potential customers about their products and persuade them to buy the same.

Within a couple of months, they had built a loyal customer base, which made them earn profits even in a competitive environment. 

In a year, they were able to secure contracts with local grocery stores and restaurants. Quoting lines from the above paragraph, identify and explain the three functions of marketing discussed in the above case.

Case Study 17

Choco Ltd. offers a wide variety of chocolate products. It has an action programme of not selling its products by their generic name but under different names like Choco-silk bar, Choco-munch, and Choco-crunchy, etc., for different customer segments. 

All these names have great popularity and acceptability in the market. As the company policy, the products were offered at reasonable and affordable prices for targeting a mass customer base. 

During the festive season, the company launched a massive promotional campaign to increase its revenue and achieve its communication objectives. 

The company introduced free gifts for the customers. Their on-ground sales team delivers the products not only to the departmental stores but also to small shops, so that the different segments of customers can easily get the products. 

They also provide information and support services to the customers to ensure repeat sales.

From the viewpoint of the management function, briefly explain any four activities of marketing which the firm is involved in, apart from the above-mentioned ones it’s already performing.

Case Study 18

Aryan and Rohan were passionate about sustainable agriculture and healthy living. They wanted to start a business selling organic produce. They had a small farm in a rural area where they began growing fresh organic produce and herbs. In the beginning, they faced challenges in marketing their organic products. They realised that their high-quality produce needed better presentation and a strong identity to stand out in a competitive market. They named the business ‘Earthy Store,’ which indicated the product's benefits and qualities and reflected the values of the business's sustainability and health.

They chose a logo that incorporated elements of nature and used earthy colors to convey their organic commitment. They designed and developed eco-friendly biodegradable bags and reusable containers to courier their products to the customers. They also added a personal touch by including handwritten notes in each bag. They also designed and developed product stickers with detailed information about organic product contents, nutrition benefits, date of manufacture, date of expiry, etc. The stickers were put on the bags and reusable containers for customers' convenience.‘Earthly Store’ created a user-friendly website and established a strong media presence to inform potential customers about their products and persuade them to buy the same. Within a couple of months, they had built a loyal customer base, which made them earn profits even in a competitive environment. In a year, they secured contracts with local grocery stores and restaurants. 

Quoting lines from the above paragraph, identify and explain the three marketing philosophies discussed in the above case.

Case Study 19

Ravi and Megha started ‘Energy Lights’, a company manufacturing energy-efficient LED lighting, after realising an increasing demand for the same.Manufacturing high-quality LED lights with some unique features requires high investment in technology and high-grade materials.This pushed up their cost of manufacturing. To determine the price of their LED lights, they not only wanted to cover all costs but also wanted to earn a margin of profit over and above the costs.This will set them the minimum level or the floor price at which the LED lights would be sold.The high demand and the utility provided by these lights will set the upper limit of the price.Though there was enough competition in the LED lights business, even then they kept the price of their lights higher than the competitors because of their good quality and its features.They justified the higher price because of the product differentiation and unique methods of advertising and sales promotion, etc.

Quoting lines from the above paragraph, identify and explain any three factors that were taken into consideration by Ravi and Megha to determine the price of their LED lights.

Case Study 20

Maruti Udyog sells its cars and vans through company-approved retailers and covers a wide area of the market.

Identify the channel adopted by Maruti and discuss in brief the other two channels also.

Case Study 21

AutoX Pvt. Ltd. is a company that specialises in the production of electric motorcycles. After conducting a market survey, they discovered that customers seek an environmentally friendly alternative to conventional fuel-powered motorcycles. Taking into account consumer needs as well as social, ethical, and ecological aspects of marketing, the company introduced a new electric motorcycle model powered by renewable energy sources. The launch event received significant media coverage from top news channels and newspapers to spread awareness about the product and enhance the company’s reputation. AutoX Pvt. Ltd. recognises the importance of managing public perception and maintaining strong relations with the public consistently.

1. Identify and explain the marketing philosophy involved in the above case.
2. Identify and explain the communication tool that was used by the company.
3. Explain any two other promotional tools that can be used by X Ltd. to achieve its objectives.

Or

Kumar and Sons Ltd. is engaged in the manufacturing of cars. The company surveyed the market and found that customers need a car that runs on eco-friendly fuel instead of petrol or diesel. Keeping the needs of customers as well as social, ethical, and ecological aspects of marketing in mind, the company launched a new model of car that runs on biodiesel. The launch event was covered by the top news channels and newspapers. This was done to disseminate information about the product and build goodwill for the business. Kumar and Sons Ltd. also recognized that it is imperative to manage its public image and the company’s relations with the public in a consistent and planned way.

• Identify and explain the marketing philosophy involved in the above case.
• Identify and explain the communication tool that was used by the company.
• Explain any two other promotional tools that can be used by X Ltd. to achieve its objectives.

Case Study 22

A company was marketing ‘juicers’, which were very popular due to their quality and the after-sales service provided to the customers. The company was a leading company in the market and earned huge profits. Because of huge profits, the company ignored the after-sales services. As a result, its relations with customers were spoiled and the image of the company in the public was damaged. The top management became concerned when the profits in the current quarter fell steeply. On analysis, it was realised that ignoring the after-sales services was its main cause. Therefore, the company took all possible measures to correct and promote its favorable image. 

As a result, the goodwill of the company improved in society.

1. Name and state the communication tool used by the marketer in the above case to improve its image.
2. Also explain the role of the tool as identified in part (i).

The End

Do you want to learn Chapter 11: Marketing Management quickly with easy revision notes? Click here to access the free revision notes.

Do you want to practice another worksheet that contains lots questions for Chapter 11: Marketing Management? Click here to access the free worksheet.

CBSE Class 11th Business Studies Test - t6b

Free Business Studies - Class 11th (CBSE) - Test - t6b - Social Responsibilities of Business and Business Ethics

Time: 1 hour                                                                                                                               Marks: 40

Q1. Which of the following business practices is ethical? (1 Mark)

1. Adulteration of goods
2. Sale of duplicate goods under popular brand names
3. Honesty in dealing with the consumers
4. Exploitation of workers

Q2. Ethics are related to the fields of: (1 Mark)

1. Medical
2. Law
3. Business
4. All of the above

Q3. Written Document of a company that defines Principles of Conduct is known as - (1 Mark)

1. Code of responsibility
2. Code of behavior
3. Code of ethics
4. All of the above

Q4. Which type of environmental pollution is shown in the picture given below? (1 Mark)

1. Air
2. Water
3. Noise
4. All of these

Q5. Complete the series based on the hint given: (1 Mark)
Charging a reasonable price for goods and services: Economic Responsibility.
Paying tax honestly: ____________

Q6. ‘It includes the behaviour of the firm expected by society but not codified by law.’ Identify the category of social responsibility referred to here. (1 Mark)

1. Economic responsibility
2. Legal responsibility
3. Ethical responsibility
4. All of the above

Q7. Ethics are important for: (1 Mark)

1. Top management
2. Middle-level management
3. Non-managerial employees
4. All of the above

Q8. Which of the following statements is NOT true in the case of ‘Business Ethics’? (1 Mark)

1. Business Ethics and profit go together in the long run.
2. Business Ethics are socially determined moral principles.
3. Business Ethics are never enacted into laws.
4. Business Ethics refer to the ‘Code of Conduct’.

Q9. Read the following statements carefully: (1 Mark)
In light of the given statements, choose the correct alternative from the following:

1. Both statements 1 and 2 are true.
2. Statement 1 is false and statement 2 is true.
3. Statement 1 is true and statement 2 is false.
4. Both statements 1 and 2 are false.

• Statement 1: Pollution changes the physical, chemical, and biological characteristics of air, land, and water.
• Statement 2: Pollution harms human life and the lives of other species.

Q10. “According to the Weights and Measures Act, every edible product should explicitly bear a green dot for vegetarian contents and a brown dot for non-vegetarian ingredients”; however, this practice is not followed by Svad Pvt Ltd, a company engaged in the manufacturing of frozen snacks. Identify the kind of social responsibility being ignored by the company. (1 Mark)

1. Ethical Responsibility
2. Economic Responsibility
3. Legal Responsibility
4. Discretionary Responsibility

Q11. e-Choupal is an initiative of Indian Tobacco Corporation (ITC) Limited to link directly with rural farmers for the procurement of agricultural produce. 

e-Choupal was conceived to tackle the challenges posed by the unique features of Indian agriculture, characterised by fragmented farms, weak infrastructure, and the involvement of numerous intermediaries.

Through e-Choupal, ITC aims to change the quality of life and the future outlook of Indian farmers; towards which interest group is ITC discharging its social responsibility? (3 Marks)

Q12. An American shoe manufacturing company came up with the designs that had holy imprints of Indian Lords. 

The company had expected that it would impress the Indians living in America; however, the Indians were left in a big shock, mixed with anguish and anger. Identify and state the kind of social responsibility being ignored by the company. (3 Marks)

Q13. Explain four types of Environmental pollutions. (4 Marks)

Q14. ‘All Time Bank’ is a very reputable bank known for its faith among its customers and other stakeholders.

The customers have also been loyal to the bank for the past several years due to its ethical management of affairs.

A marketing company managed to get the personal details of its customers against a hefty amount.

The news of the bank selling the personal details was leaked and was widely spread in the media.

The General Manager of the bank had to call a press conference where he hid the fact, saying that the data was leaked by an employee who was sacked, and the matter was reported to the police.

• Which concept of business responsibility is lacking in this case? Explain its meaning.
• Did the bank fail in fulfilling its social responsibility towards any particular interest group? If yes, then name the group. (4 Marks)

Q15. Intex Ltd. is a well-known company engaged in the manufacturing of packaged frozen ready-to-eat items.

The company is committed to taking proper precautions against malpractice like adulteration, poor quality, and misleading advertising.

The company not only follows the rules and regulations of the country, but it also pays the due amount of taxes regularly.

The company has created proper and safe working conditions.

Intex Ltd. maintains proper financial records and aims to ensure efficient utilisation of funds.

The company has taken all reasonable steps to protect the natural environment and avoid any type of pollution.

By quoting lines from the given paragraph, identify the different interest groups towards which the company is fulfilling its social responsibilities. (5 Marks)

Q16. Discuss the elements of Business Ethics. (5 Marks)

Q17. Maruti Motors is the first Indian Company to introduce vehicles with Euro norms in order to make environmentally friendly engines. It has also manufactured a CNG version of buses and launched a CNG version of its passenger car.

Moreover, the company has planted 60,000 trees in the works and the township, and more than 1.4 million trees have been planned in the Jamshedpur region.

The company has directed all its suppliers to pack their products in an alternate material instead of wood.

Identify and state the concern being discussed above in the context of social responsibility. 

Also explain the role of business in it. (6 Marks)

The End

CBSE Class 11th Accountancy Worksheet - w15a

Free Accountancy - Class 11th (CBSE) - Worksheet - w15a - Depreciation

Q1. On 1st April, 2020, Ashoka Ltd. purchased Machinery costing ₹5,00,000 via bank. On July 1, 2023, the Machinery was sold for ₹2,00,000.

Prepare Machinery account calculating depreciation @ 10% p.a. on Original Cost Method.
Accounts are closed on 31st March each year.

Q2. Birla Cotton Mills purchased machinery on 1st August 2020 for ₹90,000.

On 1st October 2021, it purchased another machine for ₹40,000.

On 30th June 2022, it sold off the first machine purchased in 2020 for ₹58,000 and on the same date purchased new machinery for ₹1,00,000.

Depreciation is provided at 20% p.a. on the original cost each year.

Accounts are closed each year on 31st March.

Show the Machinery Account for three years.

Q3. (Calculation of Gain (Profit)/Loss on Sale of Asset).

Vijay Ltd. purchased a second-hand machine for ₹5,50,000 and spent ₹50,000 on repairs. Depreciation is to be provided @ 10% p.a. by the Straight Line Method. The machine is sold for ₹4,40,000. The accounting year is the financial year.

Calculate gain (profit) or loss on sale of the machine in each of the following alternative cases:

• Case 1: If the date of purchase is 1st April, 2021, and the date of sale is 31st March, 2024.
• Case 2: If the date of purchase is 1st April, 2021, and the date of sale is 30th September, 2023.
• Case 3: If the date of purchase is 1st July, 2021, and the date of sale is 31st March, 2024.
• Case 4: If the date of purchase is 1st July, 2021, and the date of sale is 30th September, 2023.

Q4. Shivam Mills purchased machinery costing ₹3,00,000 on 1st April, 2021. It purchased more machinery on 1st January, 2023, for ₹2,00,000. 

On 1st April, 2023, one third of the machinery that was installed on 1st April, 2021, became obsolete and was sold for ₹70,000. 

Depreciation is charged at 10% p.a. on original cost.

Prepare Machinery Account for the first three years ending on 31st March, 2024. Also show the balance of the Machinery Account on 1st April, 2024.

Q5. On 1st October, 2021, Niharika Rice Mills purchased a second-hand machine for ₹1,80,000 and spent ₹20,000 on its repair and installation. 30th September, 2024, the machinery was discarded and sold for ₹1,40,000, and an amount of ₹4,000 was paid as dismantling charges. The books are closed on 31st March every year, and depreciation is charged @10% p.a. on the written down value. Prepare Machinery Account from the date of purchase of machinery till the date of sale of machinery.

Q6. Calculate annual depreciation and rate of depreciation under the Straight Line Method in each of the alternative cases:

Case	Purchase Price of Machinery (₹)	Installation Charges (₹)	Estimated Scrap Value (₹)	Estimated Useful Life (in Years)
(a)	1,80,000	20,000	10,000	5
(b)	4,75,000	25,000	50,000	5
(c)	90,000	10,000	20,000	10
(d)	3,40,000	60,000	40,000	10
(e)	90,000	10,000	20,000	4

Q7. Calculate the amount of Annual Depreciation and Rate of Depreciation under the Straight Line Method (SLM) from the following:​

Purchased a second-hand machine for ₹96,000, spent ₹24,000 on its cartage, repairs, and installation. The estimated useful life of the machine is 4 years.​ Estimated residual value is ₹72,000.

Q8. On 1st July, 2023, Raja Ltd. purchased a second-hand machine for ₹5,00,000 and spent ₹1,00,000 on its cartage, repairs, and installation.​

Calculate the amount of depreciation @ 10% p.a. according to the Straight Line Method for the year ending on 31st March, 2024.

Q9. A boiler was purchased from abroad for ₹10,000.​ Shipping and forwarding charges ₹2,000.​ Import duty ₹7,000 and expenses of installation amounted to ₹1,000.​

Calculate the depreciation for the first three years (separately for each year) @ 10% p.a. on the Diminishing Balance Method.

Q10. Gurman & Co. purchased machinery for ₹40,000 on 1st October, 2021.​ Depreciation is provided @ 10% p.a. on the Diminishing Balance.​

On 31st January, 2024, one-fourth of the machinery was found unsuitable and disposed off for ₹5,600.​ On the same date, new machinery at a cost of ₹15,000 was purchased.​

Write up the Machinery Account for the years ended 31st March, 2022, 2023, and 2024.​ Accounts are closed on 31st March each year.

The End

CBSE Class 12th Business Studies Worksheets - W1b

Free Business Studies - Class 12th (CBSE) - Worksheet - W1b - Nature & Significance of Management

Where to find the best case studies for Business Studies for class 12th?

If you are finding the answers to the same question, you have visited the right platform.

On this page, you can solve several case studies focusing on the Nature & Significance of Management.

Each case study will provide you with enormous knowledge about various concepts that are used in management.

Now, don’t wait much and start working on them.

Here are the quick details:

• Subject: Business Studies
• Class: 12th (CBSE)
• Chapter Name: Nature and Significance of Management

Below is the content pattern:

• Short Case Studies
• Long Case Studies

CBSE Business Studies Case Studies (Need and Significance of Management)

Short Case Studies

Case Study 1

Shreya works as a designer in an export house.

As per the terms of an order received by the export house, she has to get 100 units of denim jackets made in 15 days at ₹ 2,000 per jacket.

She is able to complete her target production in 20 days because, in order to complete the order in 15 days, she would have made the workers work overtime.

As a result, the cost of production per jacket may have increased by ₹100.

In the context of the above case, is Shreya efficient in her work? Explain by giving a suitable reason in support of your answer.

Case Study 2

Mahesh is the Chief Executive Officer of ‘Kidzania Garments Ltd.’

Due to the festive season, Mahesh got an additional order of 10,000 garments, which he had to supply within two days.

Due to his goodwill in the market, he did not want to lose the order.

So, he decided to achieve the target by operating on double shifts. He achieved the target and supplied the order within the given time.

But due to double shifts, his cost of production was higher than the regular production cost.

1. Identify the two concepts of management discussed in the above paragraph.
2. Explain the concepts identified in (i).

Case Study 3

Nisha had given some old dresses of her own to her house helper, Beenu. After a few days, Nisha was happily surprised when she saw Beenu wearing one of the dresses that had been beautifully refurbished.

On enquiry, Beenu told Nisha that this was done by her daughter, who had just completed her Class 12th studies.

Beenu also told Nisha that she was a little concerned as her daughter did not want to study further.

Nisha was very much impressed by the creativity of Beenu’s daughter, so she decided to set up a small business with Beenu.

Nisha bought 15 sewing machines and appointed 15 girls to refurbish the old dresses.

Nisha also arranged old dresses from various sources and employed a person who would sell these dresses at a very low cost for those who could not purchase new dresses due to their low income.
Nisha divided the girls into three equal groups, each with five sewing machines.

Each group was given a target of refurbishing 150 old dresses in a fortnight at a cost of ₹ 30 per dress.

After a fortnight, Nisha who was supervising this business with Beenu was informed that Group I was able to meet the target by refurbishing 150 old dresses at a cost of ₹ 30 per dress, Group II was able to refurbish 150 old dresses at a cost of ₹35 per dress, whereas Group III could refurbish only 140 old dresses but at a cost of ₹27 per dress.

1. Identify the concepts of management discussed above for each of the three groups, giving a reason in support of your answer.
2. Give the meaning of the concepts identified in (i) above and state which one is important for the management and why?

Case Study 4

The general manager of a reputed organisation, Mr. Agastaya Lokhande, made the following announcement to the employees of the company: “When we think of a brand, we think of reputation, but the reputation is more often determined by the quality of products and customer representation. If people are miserable, they can’t give their best work, and the brand suffers. On the contrary, positive results can be achieved if there is job satisfaction, effective and efficient functioning.”

1. Identify and explain the feature of management discussed by Mr. Agastaya in his announcement.
2. Explain any three reasons that make management important to any organisation.

Case Study 5

Kamal, Khan, and Devid are partners in a firm engaged in the distribution of dairy products in Madhya Pradesh.

Kamal is a holder of a Senior Secondary School Certificate from the Central Board of Secondary Education with Business Studies as one of his elective subjects.

Khan had done his post-graduation in Hindi literature and Devid in Dairy Farming.

One day, there was a serious discussion between Khan and Devid regarding the nature of ‘Management as a science’.

Khan argued that management was not a science, whereas Devid was of the opinion that management is a Science.

Kamal intervened and corrected both Khan and Devid about the nature of management as a Science with the help of his knowledge of business studies.

Explain how Kamal would have been able to satisfy both Khan and Devid ?

Case Study 6

Three friends, Aman, Ashish, and Ashi, after completing their MBA from a reputed management institute, formed a start-up named ‘Solutions’.

The goal of the start-up was to make a social and environmental impact through its services.

‘Solutions’ supports social business ideas to improve living conditions in the slums of Mumbai.

As all three friends are specialised in social work, they explored the different slums of Mumbai and started engaging the slum dwellers in their own creative manner.

Aman used the ‘playway method’, Ashish used ‘music’ as a method of learning, while Ashi used ‘activity-based method of learning’.

They used basic knowledge in their unique manner and were able to educate the slum dwellers.

It implies that skillful and personal application of acquired knowledge is required by an individual to achieve desired results.

1. Identify and state the nature of management discussed in the above case.
2. Quoting lines from the above para, state any two features of the nature of management mentioned in (i) above.

Case Study 7

Monika, Rashmi, and Garima are childhood friends. After completing their education, Monika joined a school as a teacher.

Rashmi joined a firm as a Chartered Accountant, and Garima as a General Manager in a Multinational Company.

After a long time at a reunion function of the school, they met each other.

Rashmi said that they were all professionals now.

Garima told Rashmi that she can say this about Monika and herself, but not about her, since the manager is not considered a full-fledged professional.

Why did Garima say that she was not a professional? State any three points in support of your answer.

Case Study 8

Alex, Jordan, and Sam are three friends working in the same company, each holding a managerial position at a different level.

They often meet to discuss their work.

One day, during their conversation, Alex said, “Lately, I’ve been facing challenges motivating the staff on the shop floor. I’ve decided that I need to lead by example.”

Jordan mentioned, “I’m struggling to understand the precise needs of my department. I need to communicate various policies to our employees so they are aware of our company’s objectives. I also have to coordinate with heads of other departments to understand their needs.”

Sam stated, “I’m responsible for long-term planning.

I ensure that I am ultimately accountable for all activities and strategies.

Extensive planning is necessary for formulating policies and strategies.”

Based on this conversation, identify the different levels of management to which these three friends belong.

Case Study 9

Rahul Mukherjee has recently joined AMV Ltd., a company that manufactures refrigerators.

He found that his department was understaffed and that other departments were not cooperating with his department for the smooth functioning of the organisation.

Therefore, he ensured that his department had the required number of employees and that cooperation with other departments was improved.

1. Identify the level at which Rahul Mukherjee was working.
2. Also, state three functions required to be performed by Rahul Mukherjee at this level.

Case Study 10

After completing his MBA degree, Aman joined a multinational company, Zevvoya Ltd. His job demands long hours and commitment to the organisation. He is responsible for integrating diverse resources and coordinating the activities of the business and their impact on society. His job is complex and stressful.

1. Identify the level of management at which Aman joined the organisation.
2. State any two functions to be performed by Aman at this level other than those discussed in the paragraph.

Case Study 11

Gamma Ltd. aims to achieve flawless coordination across its various organisational functions. They focus on synchronising all company activities and understand that coordination is crucial.

During the planning phase for the year, they ensure that there is harmony between the organisation’s goals and those of each department.

When hiring employees, they evaluate their efficiency before determining their compensation.

In the final month of the semester, they check for deviations between set targets and actual production.

In the above scenario, during the three phases of organisation, various management functions have also been highlighted.

1. Identify the term ‘management’.
2. Identify the three management functions illustrated in the scenario where coordination is evident.

Case Study 12

‘Vortico Fabrics’ was started by Ashish in 2001 to sell bed sheets, towels, comforters, pillows, cushions, bath mats, etc.

It is now a famous name, and its branches are across India.

To manage the work all over India, it has eight teams—two each for North, South, East, and West India.

Ashish spends a considerable amount of time developing an orderly pattern of group efforts among different teams and securing unity of action in pursuit of a common purpose.

To ensure suitable allocation of tasks to the various members of the teams and to see that the tasks are performed in harmony among the members, he tries to balance the different teams at different locations.

1. Identify and explain the concept of management discussed in the above paragraph.
2. Also, explain any one point of importance of the concept identified in (i) above.

Case Study 13

Company X is facing a lot of problems these days.

It manufactures white goods like washing machines, microwave ovens, refrigerators, and air conditioners.

The company’s margins are under pressure, and its profits and market share are declining.

The production department blames marketing for not meeting sales targets, and marketing blames the production department for producing goods that are not of good quality, failing to meet customers' expectations.

The finance department blames both production and marketing for declining return on investment and bad marketing.

What quality of management do you think the company is lacking? Explain briefly. What steps should the company’s management take to bring the company back on track?

Long Case Studies

Case Study 14

Vikram is the General Manager at GreenTech Solutions, a company that specialises in sustainable energy solutions.

GreenTech Solutions is dedicated to balancing profitability with social responsibility.

Vikram’s leadership is central to achieving this balance through various strategic initiatives that clearly illustrate key features of management.

Vikram’s approach to management emphasises that it is a group activity.

To meet the company’s social objectives, Vikram fosters collaboration across different departments.

For instance, he coordinates with the research and development team to create affordable solar energy solutions and works closely with the community outreach team to ensure these solutions effectively reach local households.

This cross-departmental collaboration showcases how management involves integrating efforts across the organisation to achieve common goals.

Moreover, Vikram demonstrates that management exists at all levels throughout the organisation, he ensures that social responsibility is embedded in all aspects of GreenTech Solutions’ operations.

For example, the company’s ethical supply chain management practices are integrated into every procurement decision, reflecting the pervasive nature of management principles.

Additionally, the comprehensive employee welfare program is implemented across all departments, indicating that management practices influence every level of the organisation.

To support these objectives, Vikram has implemented several initiatives as follows.

• Affordable Solar Energy Solutions The company’s program to provide solar energy to local communities not only helps reduce household energy costs but also aligns with the company’s environmental goals.
• Job Creation and Skill Development Training centres are established in underdeveloped regions, providing local residents with skills in renewable energy technology, which supports economic development and builds a skilled workforce.
• Ethical Supply Chain Management GreenTech collaborates with suppliers who follow Solutions partners and environmental standards, thereby indicating the company’s commitment to ethical business practices.
• Employee Welfare Programmes Vikram has introduced health benefits, educational assistance, and wellness initiatives, ensuring that employee welfare is prioritised across the organisation.

1. State the social objectives identified in the case.
2. Identify two features of management highlighted in the case.
3. Give any two examples of social objectives.

Case Study 15

Dynamic Innovations Ltd. is a technology firm specialising in cutting-edge software solutions and IT consulting.

Over the past few years, the company has expanded rapidly but faces significant challenges in maintaining its competitive position and ensuring employee satisfaction.

The management team, comprising four key individuals, is working diligently to address both economic and personal objectives.

Current Scenario:
The team at Dynamic Innovations is focused on various aspects of the company’s operations.

Ravi, the Operations Manager, is primarily concerned with ensuring the company’s stability and longevity.

He’s implementing cost-reduction strategies and optimising resource allocation to ensure that the company’s revenue covers its operational costs and secures its survival in the competitive market.

Meera, the Financial Analyst, is focused on enhancing profitability.

She is exploring new revenue streams, investing in innovative technologies, and analysing financial performance to ensure the company remains profitable and can reward its employees effectively.

Raj, the HR Manager, is dedicated to addressing the financial needs of employees.

He is responsible for revising salary structures, introducing performance bonuses, and ensuring that compensation packages are competitive to motivate and retain staff.

Anita, the Learning and Development Coordinator, is working on fulfilling the higher-level needs of employees.

She is organising training programs, professional development workshops, and career advancement opportunities to help employees grow and achieve their personal and professional goals.

Identify and explain the objectives of management fulfilled by Ravi, Meera, Raj, and Anita, respectively.

Case Study 16

Two ambitious friends, Sana and Mihir, having a passion for creating innovative software applications, established a start-up named ‘Quick Solutions’.

The company was developed in such a way that it caters to the needs of all sections.

In the early stages, ‘Quick Solutions’ was earning enough revenue to cover the costs.

They faced countless challenges from competing with large and well-established companies.

But they learned from their mistakes and continuously improved their product.

Slowly, their software gained recognition for its quality and uniqueness, and the company started making profits.

It was a big incentive for Sana and Mihir for the continued successful operation of the enterprise.

Within two years, the customer base increased manifold.

Now, Sana and Mihir have decided to make an additional capital investment and have hired more employees.

They invested in research and development and expanded their product line to meet emerging market demands.

‘Quick Solutions’ ultimately became the industry leader because of the tireless efforts of Sana and Mihir.

Quoting lines, identify and state the objectives of management discussed in the above case that ‘Quick Solutions’ seeks to achieve.

Case Study 17

Priya is the Operations Manager at EcoClean Ltd., a company specialising in eco-friendly cleaning products.

EcoClean Ltd. prides itself on its commitment to sustainability and innovation.

Priya’s role is crucial in ensuring the smooth operation of the company’s production processes, maintaining high standards of quality control, and managing the supply chain effectively.

Under Priya’s leadership, the production department has been working diligently to streamline operations.

She has implemented a new system for inventory management that reduces waste and ensures that resources are used efficiently.

Priya conducts regular team meetings to ensure that all members are aligned with the company’s goals and understand their roles in achieving these objectives.

Her efforts to coordinate the team’s activities help everyone work towards a unified vision of reducing the company’s carbon footprint and increasing its market share.

Priya is also focused on improving efficiency within the company.

She frequently analyses production workflows and identifies areas where processes can be optimised.

Recently, she introduced new technologies that automate repetitive tasks, which have significantly increased the automatic production rate and reduced operational costs.

Her commitment to continuous improvement ensures that EcoClean Ltd. operates at peak efficiency, benefiting from cost savings and enhanced productivity.

In addition to her focus on internal operations, Priya is proactive in adapting to industry trends and regulatory changes.

The eco-friendly cleaning product market is highly dynamic, with frequent updates in environmental regulations and consumer preferences.

Priya stays informed about these changes and adjusts the company’s strategies accordingly, e.g., when new regulations were introduced regarding the use of certain chemicals, Priya quickly led her team in reformulating products to comply with the new standards.

This adaptability helps EcoClean Ltd. stay competitive and maintain its reputation as a leader in the sustainable products sector.

Quoting lines from the above paragraph, list and explain three reasons that have made management so important.

Case Study 18

A company wants to modify its existing product in the market due to decreasing sales. You can imagine any product about which you are familiar.

What decisions/steps would each level of management take to give effect to this decision?

Case Study 19

Nalini has an online flower and gifts retail business. She has eight outlets in four cities in India.

From November to February, during the wedding season, the demand shoots up.

She coordinates the efforts of her staff in a conscious and deliberate manner and plans for the wedding season demand in the month of June itself.

She ensures that there is an adequate workforce and continuously monitors whether work is proceeding according to plans.

She also briefs the marketing department in time to prepare their promotional and advertising campaigns.

Thus, her coordination with all departments of the organisation begins at the planning stage and continues till the controlling stage.

This acts as a binding force between the departments and ensures that all action is aimed at achieving organisational goals.

As a result, Nalini is able to give a common focus to group effort to ensure that the business is performing as planned, year after year.

Quoting lines from the above paragraph, identify and explain four features of an important concept of management highlighted in the above case.

The End

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CBSE Class 11th Business Studies Worksheets - t6a

Free Business Studies - Class 11th (CBSE) - Test - t6a - Social Responsibilities of Business and Business Ethics

Q1. To adopt fair trade policies and practices: It is an example of the responsibility of business towards (1 Mark)

1. Owners
2. Workers
3. Government
4. Consumers

Q2. Business is responsible for providing accurate and complete information about the financial position of the company. This is the responsibility of the business towards its (1 Mark)

1. Government
2. Workers
3. Investors
4. Owners

Q3. A business enterprise should avoid any type of pollution as an example of its responsibility towards (1 Mark)

1. Owners
2. Workers
3. Customers
4. Community

Q4. A number of business organisations donated to the Chief Minister’s Disaster Relief Fund to rebuild the flood-affected Kerala, which is an example of the social responsibility of business. (1 Mark)

1. Economic
2. Discretionary
3. Legal
4. Both (b) and (c)

Q5. Business ethics are important for (1 Mark)

1. Top Level Management
2. Middle Level Management
3. Lower Level Management
4. All of them

Q6. Which of the following is not the social responsibility of business towards the consumers (1 Mark)

1. To make available good-quality products at reasonable prices
2. To bring out reality in an advertisement
3. To give them a share of the profit
4. To avoid adulteration

Q7. Towards which interest group is the responsibility of a business firm is shown in the picture given below (1 Mark)

1. Owners
2. Workers
3. Government
4. Consumers

Q8. Which of the following can explain the need for pollution control (1 Mark)

1. Cost savings of operating the business
2. Reduced risk of liability
3. Reduction of health hazards
4. All of them

Q9. Environmental protection means making the environment free from (1 Mark)

1. Air Pollution
2. Water Pollution
3. Noise Pollution
4. All of the above

Q10. Read the following statements—Assertion (A) and Reason (R). Choose one of the correct alternatives given below.

1. Both Assertion (A) and Reason (R) are true, and Reason (R) is the correct explanation of Assertion (A).
2. Both Assertion (A) and Reason (R) are true, but Reason (R) is not the correct explanation of Assertion (A).
3. Assertion (A) is true, but Reason (R) is false.
4. Assertion (A) is false, but Reason (R) is true.

• Assertion (A): Business ethics is related to law. 
• Reason (R): ‘Business ethics’ contains norms or standards of behaviour higher than the law. All acts which are against the law are punishable, but not all unethical behaviour is not punishable. (1 Mark)

Q11. Samarjit has a sweet shop. During the festive season of Diwali, he purchased adulterated Khoya and paneer at very low rates in order to make huge profits. As a result, many people fell sick after consuming the sweets because of food poisoning. Do you think Samarjit is a socially responsible sweet seller? (3 Marks)

Q12. “Environmental protection means keeping the environment free from Air Pollution, Water Pollution, and Noise Pollution. Every creature living on the earth needs a clean environment. Therefore, environmental protection is very important.” In the context of this statement, throw light on the role of business in environmental protection. (3 Marks)

Q13. State the various advantages of ‘Ethical Business’. (3 Marks)

Q14. BB Print Press is a partnership firm. Abhey and Raman are two partners in this firm. It sells copies to the other business units only. Almost all the transactions of this firm are done through email, i.e., the internet. Abhey wants to use the anti-pollution plant in his factory, but Raman does not want to. Identify and explain the unethical behaviour of the firm. (6 Marks)

Q15. Explain social responsibility towards various interest groups. (5 Marks)

Q16. “Business is essentially a social institution and not merely a profit-making activity.” Explain. (5 Marks)

Q17. ‘Aruna Ltd.’ is a well-known company in the Telecom sector in India. The company is committed to treating everyone fairly, with respect and dignity, regardless of differences in positions, age, caste, creed, gender, or otherwise. It endeavours to foster a participatory work environment where trust and confidence between team members are spontaneous. It abides by all the laws governing the progress and integrity of the nation. But also, it constantly reviews and revises all its print and electronic promotional materials, like advertisement brochures, etc., to make sure that they are clear, precise, and free from any kind of misrepresentations. The company remains actively involved in social issues and activities. It maintains financial records and follows strict accounting control to ensure effective and efficient utilisation of funds, thereby maximising returns to its shareholders. By quoting lines from the paragraph, identify the different interest groups towards which the company is fulfilling its social responsibility. (6 Marks)

The End

CBSE Class 11th Business Studies Worksheets - w6a

Free Business Studies - Class 11th (CBSE) - Worksheet - W6a - Social Responsibilities of Business and Business Ethics

Are you looking for a platform that provides free worksheets for Business Studies (CBSE) Class 11th?

Most importantly, do you want dedicated worksheets for “Social Responsibilities of Business and Business Ethics”?

Read our complete blog, and you will find new questions that you can solve and score higher in your exams.

Case Study-Based MCQs

Q1. Shobha Pvt. Ltd. is keen to share technical information and experience with suppliers, dealers, and customers to get them actively involved in pollution control programmes; name the step in which Shobha Pvt. Ltd. is interested for environmental protection.

1. Arranging pollution control workshops
2. Assessing pollution control programmes
3. Participating in environmental protection-related government programmes
4. Complying with the government laws

Q2. MSG Limited manufactures RO water purifiers; in order to increase sales of their product, they encouraged their salesmen to make false claims to customers about the quality of their product. This increased the sales of their water purifiers; identify the group whose interest has been ignored by MSG Ltd.

1. Shareholders
2. Consumers
3. Government
4. Society

Q3. Mercury Ltd. decided to donate 2% of its sales to Child Rights and You (CRY) for improving the condition of children in India; this initiative by the company was highly appreciated by the public, and their sales increased by 10%. Identify the interest group towards which Mercury Ltd. is discharging its social responsibility.

1. Owners
2. Workers
3. Community or Society
4. Consumers

Q4. Craft Enterprises pays wages to its employees at a rate which is much lower than the minimum wages prescribed by the government; the working conditions in the factory are inappropriate, as there is a lack of proper ventilation, and there is a strict rule against the formation of a trade union, against which ‘Group’, Craft Enterprises has ignored the social responsibility.

1. Consumers
2. Workers
3. Society
4. Shareholders

Q5. According to the Weights and Measures Act, every edible product should explicitly bear a green dot for vegetarian contents and a brown dot for non-vegetarian ingredients; however, this practice is not followed by Swad Pvt Ltd, a company engaged in the manufacturing of frozen snacks. Identify the kind of social responsibility being ignored by the company.

1. Ethical Responsibility
2. Economic Responsibility
3. Legal Responsibility
4. Discretionary Responsibility

Q6. Trendz Ltd is a leading manufacturer of garments; the company distributes its defective products free of cost after getting them registered with NGO Niteekon for distribution among the poor and needy. Identify the kind of social responsibility that the company is trying to fulfill.

1. Social
2. Ethical
3. Discretionary
4. Legal

Q7. Aquasure Ltd. manufactures RO water purifiers; in order to increase sales of their product, they encouraged their salesmen to make false claims to customers about the quality of their RO. This increased the sales of their water purifiers; identify the group whose interests are being ignored by Squarez Ltd

1. Shareholders
2. Government
3. Consumers
4. Society

Q8. Star Ltd. uses rocks, trees, electric poles, and walls of historical monuments for advertising its products; this advertising policy has posed a threat to the aesthetic sense of society. Identify the group whose responsibility is ignored by Star Ltd.

1. Government
2. Consumer
3. Society
4. Investor

Q9. E-choupal is an initiative of Indian Tobacco Corporation (ITC) Limited to link directly with rural farmers for the procurement of agricultural produce; E-choupal was conceived to tackle the challenge posed by the unique features of Indian agriculture, characterized by fragmented farms, weak infrastructure, and the involvement of numerous intermediaries; through E-choupal, ITC aims to change the quality of life and the entire outlook of Indian farmers; towards which interest group is ITC discharging its social responsibility.

1. Shareholders
2. Consumers
3. Community or society
4. Owners

Q10. Hindustan Manufacturing Ltd., contributes ₹1,00,000 to the Tanuja RELIEF FUND; this social responsibility is a part of a/an ________.

1. Economic responsibility
2. Discretionary responsibility
3. Legal responsibility
4. Ethical responsibility

The End

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CBSE Class 12th Business Studies Worksheets - W11a

Free Business Studies - Class 12th (CBSE) - Worksheet - W11a - Marketing Management 

Everyone feels nervous when they hear that CBSE Class-12th board exams are near.

Keeping this in mind, we have developed a free practice worksheet for students for Chapter 11 (Marketing Management).

CBSE class teachers have developed this entire content to ease your learning and to score high in your board exams.

Here are the quick details:

• Subject: Business Studies
• Class: 12th (CBSE)
• Chapter Name: Marketing Management

Let’s start the worksheet!

Free Practice Worksheet for CBSE Class 12th Business Studies

Q1. Identify the marketing management concept or philosophies in the following:

1. This philosophy states that customer satisfaction must be within the ethical and ecological aspects of society.
2. This philosophy states that a salesman can manipulate customers with advertising powers and persuasion techniques.
3. This philosophy states that customer satisfaction is the precondition for realising organisational goals.
4. This philosophy states that a business can reduce the cost of production through economies of scale. Therefore, many businesses opt for mass production.
5. This philosophy states that a business should make efforts to sell to a customer who may not have any intention to buy the product.
6. This philosophy states that a business must focus on producing superior quality goods to satisfy customers' needs and wants.
7. This philosophy states that a business should be able to convince the customer that the product the business has on offer is the one that the customer will need.
8. This philosophy is the result of the social responsibilities a business has to undertake.
9. This philosophy states that a business produces what a consumer requires.

Q2. Name the promotional technique used in the following:

Autosales Ltd. launched a new motorbike; to sell the stock of the old model, they offered ₹4000 less on the list price.

1. Buy any five and get three free
2. Twelve interest-free instalments
3. Free iPod with every purchase of the latest MacBook
4. Micromax offered 20% off on the list price
5. Scratch a card and win an assured gift
6. Deposit the purchase invoice and win a chance of a holiday in Greece.
7. Buy 5 kg Sugar of MRP ₹150 for ₹125

Q3. Apple Inc. is about to launch its new iPhone. Name the department that will plan the launch. What activities will it perform before the launch?

Q4. A manufacturer of electronic products produces such products that need special care when using them. But the company has not given the instructions to consumers. If you were the manager of that company, what steps would you take?

Q5. It is one of the elements of the marketing mix, which contains one of the most important decisions that a marketer has to make to promote sales. 

This decision was taken by Mr. Mukund, Marketing Manager of Istal Ltd., which facilitated the customers in product identification and hence ensured quality. 

It also built up their confidence and helped in increasing their level of satisfaction. Apart from this, they provide educational scholarships for poor children in society. 

Identify the element of the marketing mix. Name any two values being emphasised by ensuring quality products for customers and by running an orphanage home.

Q6. Mr. David, working as a sales executive in Mahalaxmi Ltd., possesses good marketing techniques. 

His techniques involve oral presentation of a message in the form of a conversation with prospective customers for the purpose of making sales.

The End

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