Free Business Studies - Class 12th (CBSE) - Sample Paper - SP3
Here are the quick details:
- Class: XII
- Subject: BUSINESS STUDIES
- Time: 3 Hours
- Maximum Marks: 80
CBSE Class 12th Business Studies Question Paper
General instructions:
- This question paper contains 34 questions.
- Marks are indicated against each question.
- Answers should be brief and to the point.
- Answers to the questions carrying 3 marks may be from 50 to 75 words.
- Answers to the questions carrying 4 marks may be about 150 words.
- Answers to the questions carrying 6 marks may be about 200 words.
- Attempt all parts of the questions together.
Q1. A person feeling hungry may get food by offering to give money or some other product or service in return to someone willing to accept the same for food. The important feature of marketing illustrated above is: (1 Mark)
- Exchange mechanism
- Customer value
- Creating a market offering
- Needs and wants
Q2. Mohammad Banjwa, a bee-keeper since April 2021, is now part of the growing tribe of at least 50 urban dwellers in Maharashtra raising bees and harvesting honey in their balconies, terraces and backgardens. As he had been focused on eating right, the thought of consuming honey bees to promote health, communication habits and using honey being cultivated right before his eyes was mesmerising for him. Identify the factor constituting the general environment being discussed above. (1 Mark)
- Economic environment
- Social environment
- Technological environment
- Political environment
Q3. The marketing mix involves several key elements that work together to effectively market a product or service. What is the correct order of these elements? (1 Mark)
- Product, Promotion, Place, Price
- Promotion, Price, Product, Place
- Price, Product, Place, Promotion
- Product, Price, Place, Promotion
Q4. Identify the factor which does not affect the working capital.
- Diversification
- Scale of operations
- Choice of technique
- Raw Material
Q5. 'Kanand Ltd.' is an Automobile manufacturing company started in 2014 under the 'Make in India' initiative of the Government of India. Expecting higher growth in future, it developed a higher capacity in the current year, taking advantage of the subsidies provided by the government. They would enable 'Kanand Ltd.' to meet the anticipated higher demand quickly. This led 'Kanand Ltd.' to invest large amounts in fixed assets, leading to higher requirements of fixed capital by their firm and affecting fixed capital requirements, which 'Kanand Ltd.' kept in mind to meet the higher anticipated demand quickly. (1 Mark)
- Scale of operations
- Nature of business
- Diversification
- Growth prospects
Q6. 'Airlink' will be able to offer the benefit of lower pricing to customers on comparative routes due to the decision of the Civil Aviation Ministry to remove price caps from 31 August 2022. This can help an airline to perform better if they make early decisions regarding the best course of action after undertaking good doing analysis. Which important steps of the business environment and its understanding by managers is not highlighted above? (1 Mark)
- It helps in improving performance.
- It helps in assisting in planning and policy formulation.
- It helps in tapping useful resources.
- It enables a firm to identify opportunities and get a first-mover advantage.
Q7. Read the following statements: Assertion (A) and Reason (R). Choose the correct alternative from those given below. (1 Mark)
- Assertion (A): Controlling is a management function that ensures organisational goals are achieved by monitoring performance and making necessary adjustments.
- Reason (R): Planning and Controlling are interrelated functions, where planning sets the standards for performance and controlling ensures that these standards are met by comparing actual performance with planned performance.
- Both Assertion (A) and Reason (R) are true, and Reason (R) is the correct explanation of the Assertion (A).
- Both Assertion (A) and Reason (R) are true, but Reason (R) is not the correct explanation of the Assertion (A).
- Assertion (A) is true, but Reason (R) is false.
- Assertion (A) is false, but Reason (R) is true.
Q8. Which of the following is the function of 'Top-level management'? (1 Mark)
- They ensure that their department has the necessary personnel.
- They interact with the actual workforce and pass on instructions from the middle management to the workers.
- They co-operate with other departments for the smooth functioning of the organisation.
- They analyse the business environment and its implications for the survival of the firm.
Q9. 'ENERGISE' successfully addressed declining soft drink demand by launching the tea brand ‘SFUR-TEA’ and the wellness drink ‘FORTY PLUS,’ which were well-received by consumers. Identify the feature of management reflected in the above paragraph. (1 Mark)
- Management is intangible.
- Management is a group activity.
- Management is a dynamic function.
- Management is multi-dimensional.
Q10. Which statement is an incorrect statement with respect to the limitation of planning?
- Rigidity can limit flexibility and adaptability in management.
- Planning creativity may occur when strict procedures and productivity.
- Time-consuming processes can slow down efficiency within an organisation.
- Plans themselves can drive progress and improvement.
Q11. Manish found dust and small stones in the newly opened red chilli powder spice pack manufactured by a reputed company, Masala Mantra Ltd. She went back to the shopkeeper from whom the pack was purchased, who directed her to call up the customer care centre. When all her efforts were in vain, she went to a consumer activist group to seek advice. The group decided to help her and take measures to impose restrictions on the sales of the firm’s products of the particular batch and urge customers to refrain from buying the products of the company. Masala Mantra lost its image in the market. The Board of Directors gave the responsibility of bringing back the lost image of the company to the General Manager. Which of the following concepts of marketing management will help the General Manager to get the firm out of the above crisis? (1 Mark)
- Advertising
- Sales promotion
- Public relations
- Personal selling
Q12. Identify from the following which is an item that is represented by the picture of the refrigerator given.
- Brand name
- Trademark
- Label
- Brand mark
Q13. Match the technique of sales promotion in Column I with its example in Column II. (1 Mark)
| Column I |
Column II |
| (a) Rebate |
(1) 5% off on the packet of chips |
| (b) Discount |
(2) Buy 2 get one free |
| (c) Coupon |
(3) Buy just at ₹100 |
| (d) Quantity Gift |
(4) Buy goods worth ₹1,000 and get a coupon for a 15% discount on your next purchase |
- (a)-(4), (b)-(5), (c)-(1), (d)-(3)
- (a)-(4), (b)-(2), (c)-(3), (d)-(4)
- (a)-(4), (b)-(5), (c)-(2), (d)-(1)
- (a)-(4), (b)-(5), (c)-(3), (d)-(1)
Q14. Identify the concept that refers to the number of subordinates that can be effectively managed by a superior in an organisation. (1 Mark)
- Span of management
- Organisation structure
- Delegation of authority
- Hierarchy of authority
Q15. What are the characteristics of management? (1 Mark)
- Goal-Oriented
- Marketing
- Universal Application
- Static in Nature
- Integrated Function
- Resouce-Centric
Choose the correct alternatives from the following:
- a,b, and c
- b, d, and f
- a, c, and e
- d, e, and f
Q16. Read the following statements carefully: (1 Mark)
- Statement I: The production concept of the marketing philosophy applies to convenience products.
- Statement II: The production concept of the marketing philosophy applies to specialty products.
Choose the correct alternative from the following:
- Statement I is correct, and Statement II is wrong.
- Statement II is correct, and Statement I is wrong.
- Both statements are correct.
- Both statements are wrong.
Q17. M/s J.K. Computers’ is a small organisation engaged in assembling computers. In this organisation, decision-making rests with top management while the middle level is involved in implementing plans. On the other hand, Progressive Computers Ltd. is a large organisation with several people from each level involved in the decision-making process. The application of the principle of ‘Centralisation and Decentralisation’ is different in the two organisations, as each employee’s situation is different. Choose the correct point of the nature of the principles of management highlighted above. (1 Mark)
- Mainly behavioural
- Dynamic
- General guidelines
- Flexible
Q18. The activities involved in managing the enterprise are common to all organisations, whether economic, political, or social. Identify the feature of management: (1 Mark)
- Management is multidimensional.
- Management is a continuous process.
- Management is a dynamic function.
- Management is an all-pervasive function.
Q19. Hand-woven carpets are banned in some European countries because they think there can be involvement of child labour in the manufacturing of these carpets. Products produced through the involvement of child labour are banned in these countries. Identify the dimensions of the business environment stated above. (1 Mark)
- Legal environment
- Political environment
- Social environment
- Economic environment
Q20. Pioneer Ltd. is dealing in fruit juices and hair oils. To ensure unity of action and coordination, it has made two separate divisions for each product. Each division has its own in-charge, plans and execution resources. Thus, both divisions are moving towards the same objectives through focused efforts. Identify the principle of management followed by Pioneer Ltd. in the above case.
- Esprit de corps
- Equity
- Unity of direction
- Authority and responsibility
Q21. Explain the following as types of plans:
OR
State the next three steps in the process of planning which the manager will have to follow after using conjecture about what might happen in the future.
Q22. ‘Cortico Fabrics’ was started by Ashish in 2001 to sell bed sheets, towels, comforters, pillows, cushions, bath mats, etc. It is now a famous name, and its branches are across India. To manage the work all over India, it has eight teams, two each for North, South, East and West India. Ashish spends a considerable amount of time developing an orderly pattern of group efforts among different teams and securing unity of action in pursuit of a common purpose. To ensure suitable allocation of tasks to the various members of the teams and to see that the tasks are performed with harmony among the members, he tries to balance the different teams at different locations.
- Identify and explain the concept of management discussed in the above paragraph.
- Also, explain any one point of importance of the concept identified in (a) above.
Q23. From the following information regarding XYZ Ltd., which is in the business of manufacturing electronics, calculate the Interest Coverage Ratio (ICR) and Debt-to-Equity Ratio of the company: (Show working)
- Earnings Before Interest and Tax (EBIT): ₹ 20,00,000
- 8% Debentures: ₹ 15,00,000
- Equity Share Capital (₹ 10 each): ₹ 25,00,000
- Tax Rate: 30%
Q24. Determining the relative proportion of various types of funds depends on various factors. Explain any three such factors.
OR
Explain the twin objectives of financial planning.
Q25. A Business Process Outsourcing centre, ‘Chromosome’, which deals in the conversion of voice reports dictated by physicians and other healthcare providers into text format, has 40 employees. They ensure that their employees are well-versed in at least one foreign language and one Indian language. The employees are given the required training to ensure that the reports are processed correctly, as they are the backbone of the patients’ medical history. On frequent complaints about some of its employees, it was observed that they were facing problems in decoding the message, as they were not very proficient in the language in which the voice message was received. As a result, they would make mistakes, causing different meanings to the message. Not only this, but sometimes there were technical words used in voice reports, the actual meaning of which was also not understood by the employees. Due to this, ‘Chromosome’ was slowly losing its business to competitors. The above case highlights two communication barriers. Identify and explain these barriers.
Q26. “It is generally believed that measurement of performance should be done after the task is completed.” Identify and explain the step in the process of the function of management being discussed above, and the step followed by the same in the process.
OR
“Critical point control and management by exception are key techniques in the controlling process.” Explain any significance that supports this statement.
Q27.
- Explain the following functions of marketing:
- Product Design and Development.
- Standardisation and grading
- Explain the four important elements of the marketing mix.
Q28. The barriers to effective communication exist in all organisations to a greater or lesser degree. State measures to overcome these barriers.
OR
Explain the importance of motivation in the directing process of management. How does it impact employee performance and organisational effectiveness?
Q29. Saksham Ltd., a firm manufacturing textiles, wished to diversify its business. They were considering two options: either to diversify into manufacturing toothpaste or switches. They wanted to invest in the purchase of land, to set up a manufacturing unit in the backward areas of Gujarat, which would also lead to the generation of employment opportunities in the area, but only after fulfilling all legal requirements and taking appropriate steps to ensure that the environment was not polluted. The Finance Manager of the company, Mr Ramakant, was asked by the management to prepare a report on the factors which should be considered while making the above investment decision.
- State any two factors that Mr Ramakant would give in his report.
- Also state any two reasons which make it important for the above decisions to be made carefully.
Q30. In Saarthak Steel, several initiatives have been taken to further improve the motivation levels of employees through designing jobs that include a greater variety of work content, providing certain stability about future income and work, providing fringe benefits like housing, medical aid, etc., and allotment of shares in line with various incentives. Identify and briefly explain the incentives being given by the organisation to the employees.
Q31. “Every Card Ltd.” is a greeting card-making company which is flourishing well. There is a card for everyone and every occasion. During the time of Christmas and New Year, the production and selling of cards reach a new high as the company originates from Europe. The company exists in an environment which is democratic, and there are rules for every business firm. Outside the company, there are customers, competitors, government authorities and almost everything one can think of. The company appears to have a promising future. However, the firm will have to understand the close relationship between various elements of the business environment around it. In the context of the case, identify and explain the features of the business environment which are mentioned here.
Q32. Explain any four importance of organising in management.
OR
Explain any four dimensions of the business environment.
Q33.
- Explain the following factors affecting the working capital requirements of a business:
- Operating efficiency
- Credit availed
- Level of competition
- Explain the following factors of the dividend decision of a company:
- Stability of dividends
- Contractual constraints
- Stock market
Q34. The G20 Summit was organised in India. The government left no stone unturned to make the G20 summit a success. At the higher level, the work to be performed was identified and grouped to enable people to work most effectively together to accomplish objectives. This involved building infrastructure, beautification of the city, hospitality, security arrangements etc. Duties were assigned to different job positions, which led to the establishment of clear relationships. This helped in creating a hierarchical structure and in coordination amongst all working for the summit.
- Identify and explain the function of management discussed in the above paragraph.
- Explain any four points of importance of the function identified in (a) above.
The End
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