Class 12 Business Studies Chapter 11 Worksheet 1 (Case Studies): Marketing Management

Free CBSE Class 12 Business Studies Chapter 11 Worksheet: Marketing Management

Everyone feels nervous when they hear that CBSE Class 12 board exams are near.

Keeping this in mind, our team of professional BST teachers have developed this free practice worksheet especially for Class 12 BST students for Chapter 11 (Marketing Management).

Our objective is to provide to ease your learning so that you can score high in your board exams.

Before you proceed further, below are the quick details:

• Class: 12
• Subject: Business Studies
• Chapter Number: 11
• Chapter Name: Marketing Management
• Worksheet Number: 1
• Worksheet Type: Case Studies

Table of Contents

Questions

Answers

The worksheet begins from here.

Questions

Q1. Identify the marketing management concept or philosophies in the following:

1. This philosophy states that customer satisfaction must be within the ethical and ecological aspects of society.
2. This philosophy states that a salesman can manipulate customers with advertising powers and persuasion techniques.
3. This philosophy states that customer satisfaction is the precondition for realising organisational goals.
4. This philosophy states that a business can reduce the cost of production through economies of scale. Therefore, many businesses opt for mass production.
5. This philosophy states that a business should make efforts to sell to a customer who may not have any intention to buy the product.
6. This philosophy states that a business must focus on producing superior quality goods to satisfy customers' needs and wants.
7. This philosophy states that a business should be able to convince the customer that the product the business has on offer is the one that the customer will need.
8. This philosophy is the result of the social responsibilities a business has to undertake.
9. This philosophy states that a business produces what a consumer requires.

Q2. Name the promotional technique used in the following:

Autosales Ltd. launched a new motorbike; to sell the stock of the old model, they offered ₹4000 less on the list price.

1. Buy any five and get three free
2. Twelve interest-free instalments
3. Free iPod with every purchase of the latest MacBook
4. Micromax offered 20% off on the list price
5. Scratch a card and win an assured gift
6. Deposit the purchase invoice and win a chance of a holiday in Greece.
7. Buy 5 kg Sugar of MRP ₹150 for ₹125

Q3. Apple Inc. is about to launch its new iPhone. Name the department that will plan the launch. What activities will it perform before the launch?

Q4. A manufacturer of electronic products produces such products that need special care when using them. But the company has not given the instructions to consumers. If you were the manager of that company, what steps would you take?

Q5. It is one of the elements of the marketing mix, which contains one of the most important decisions that a marketer has to make to promote sales. 

This decision was taken by Mr. Mukund, Marketing Manager of Istal Ltd., which facilitated the customers in product identification and hence ensured quality. 

It also built up their confidence and helped in increasing their level of satisfaction. Apart from this, they provide educational scholarships for poor children in society. 

Identify the element of the marketing mix. Name any two values being emphasised by ensuring quality products for customers and by running an orphanage home.

Q6. Mr. David, working as a sales executive in Mahalaxmi Ltd., possesses good marketing techniques. 

His techniques involve oral presentation of a message in the form of a conversation with prospective customers for the purpose of making sales.

Answers (Coming Soon)

The End

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A List of Notes:

Chapter 1  |  Chapter 2  |  Chapter 3  |  Chapter 4  |  Chapter 5  |  Chapter 6  |  Chapter 7  |  Chapter 8  |  Chapter 9  |  Chapter 10  |  Chapter 11  |  Chapter 12

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See More:

Click here to access more Business Studies Class 12 educational content (worksheets, case studies, MCQs, sample papers, and more).